Posted on Nov 16, 2020


Why are A3 machines so popular?

The popularity of A3 machines is not a function of their support for 11” x 17” printing. Rather, it’s because they are designed to be sold and serviced by professional resellers. These individuals work to ensure the device is running at all times, and that its features are connected to the rest of your IT infrastructure.

Unlike buying an A4/8.5” x 11”-capable printer from Amazon or a big box store, these resellers want to get to know you. They are exceptionally good at keeping that relationship alive by providing exceptional service over the long term.

But that’s not all. When the right class A3 MFP is matched to your actual total printing volume—and provided under a service plan that includes hardware, supplies, and service, it provides a better overall running cost than a less expensive A4 laser printer. While A4 laser printers are inexpensive these days, their cost per page is not so affordable.

There is certainly a need for A4 laser printers. But when it comes to serving a concentrated group of office workers whose jobs include a lot of printing, an A3 MFP—serviced by a professional dealer—tends to be the better bargain.
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